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They do, just not in the way many of us might hope (at least those of us that are absolutely sick of the genre). The fact remains: vampires are a valid part of pop culture. Why?
To really get into the core of what they’re all about, you have to understand that vampires — more than any other mythological creature — have a duality that is priceless among storytellers and morals. They have an inner humanity as well as an inner bestiality. The same goes for the ever-loving werewolf, except for this:
A vampire doesn’t need a full moon to get into full-on beast mode!
To make it short and simple, vampires are simply interesting. The moral ideas of an inner struggle to deal with immortality and a never-ending thirst for blood, not to mention unforgettable fragility. Fragile? you ask? Come on! Yeah, simply consider some of the mythologies of the vampire — they hate crosses, they hate holy water, they hate sunlight, they even in some legends are terrified of werewolves!
There are numerous other ‘weaknesses’ that make vampires that much more simple to deal with. Quite frankly, you could say it’s the one creature that can easily be destroyed!
Despite all their power, all their rage, all their immortality, their basic humanity, their relation to the hunger for everything from sex to plain sustenance — we all identify with it so well. No matter how much we end up hating them in our books, films, and other mediums. They’ll always be around to bite us on the necks.